SEO or SEM

Which Plan Should You Opt For??? SEO or SEM

Search Engine Marketing or in Google words Ad Sense is one of the paid internet marketing strategy which has opened up doors of big money for Google. But for a Website Owner, all we want is to achieve the #1 spot on the Google or at least come in the top 20 spots, let alone worrying about the campaign which we chooses. As the recent studies have shown that only 20% of the total Net users make it to the third page. So having your site there in one sense means it even doesn’t exists. But don’t panic. Hire a professional Search Engine Optimizer and let him do this for you. But first you need to know what is right for you like is it SEO or SEM?
It is a question which many website owners still struggle with. They are kind of confused what it should be right for their business. I meet many people who say that they have spent tons of money in Google Ad Sense but the results aren’t that encouraging. So which plan should be right for you? It actually depends upon many factors like what purpose is your website going to serve, for example if it is based upon some greeting cards selling then it would preferably be getting customers in certain specific time of the year like Near Valentine’s Day or on the eve of New Year or let’s say on festivals like Deepawli . In that case SEM campaign would be more appropriate for you as the potential customers would be searching for you and would come in handy. Also it is useful in case the client wants to see his results very fast and likes to have some seasonal traffic. Now with the exact SEM Policy we have an option to reach out the precise audience pool which we like to target. For example, if your grocery store is in South Extension, Delhi, then instead of going in for a SEO plan you must go for the Google Ad Sense campaign and should only run this Cost per Click or Cost Per Mile whichever SEM strategy you are following in only the nearby areas. The another crucial factor is Budget , if you are having a millionaire firm and having no problem of Budget then you must not leave this Google Ad Sense strategy left behind. Because often we have seen it combined with the Proper SEO practices have resulted in more than good results. Keyword Selection is also crucial factor, for example let’s say you have taken a very competent keyword, and then in order to optimize your webpage for that particular keyword would require you to also make an Ad Sense account and start campaigning. But remember one thing although the paid searches do get a lot of hits but if your conversion rate is not very high, then it is going to do more harm than good for your company. So it is just like dynamite i.e. it would make an impact but that would not be everlasting. For more cool content, please visit Wikipedia
Now let’s move to SEO, and see what are its benefits and also harms. As we all know the SEO can be done by two ways. The first one being called ONPAGE Optimization in which we do the keywords research, and also do some intersite linking and alter the tags name and plenty of other things which I would cover later in other blog. And if we talk about the OFFPAGE Optimization, then we found out that it consists of all the ranking factors which are not found in our website. It includes our page rank, the websites linking to us, and the type of link for instance is it a reciprocal link or direct link. Believe me, It all Counts. So as you C, this SEO is a length process and also the results are not that fast to come by. So if you are not in a hurry to promoting your website, then you should opt for SEO and not for SEM. Because the result generated by doing SEO i.e. Organic Results are there to stay. So in brief we can summarize this by covering the key points of both.

SEO Benefits
• Lower cost (time).
• Sustained long-term benefits.
• Fosters natural website growth with reliance on compelling content.
• Higher click-through rate (CTR).
SEO Disadvantages
• Initial results take time.
• Requires more effort.
• No Certainty (but has proven to work time and time again).

SEM Benefits
• Instant traffic
• Easier to implement
SEM Disadvantages
• Can drain budgets quickly with low conversion rates.
• Highest positions go to highest bidders.
• Traffic stops when you stop paying.
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